Rancho Santa Margarita, CA – In an economy going through turmoil, PADI Americas' Dive Center and facility owners focus on tourism growth and learning new survival tactics to succeed.

Three hundred and four PADI Americas' Dive Center and tourist facility owners, operators and staff have attended training survival: Diving Business for the 21st century, and instead of simply resolve to survive in 2009, this group of dive professionals has set his sights on an average of 15 per cent increase in the number of divers from entry level students trained in 2009 compared to 2008.

Overall, this is equivalent to 2034 new divers and U.S. more than $ 2.7 million in diver training, equipment and Travel sales for PADI International Resort and industry associations (TIRA) Members *.

"The training teaches survival tactics the real world to attract and retain new divers, "says PADI Americas TIRA Manager, Jeff Nadler. "If a dive center or operator undertakes to use increasing entry-level certification for new divers only two per month, increasing potential revenue per year for the company exceeds $ 32,000. "

Released in late January 2009 and presented by PADI Americas' executive staff and regional directors, survival training aid PADI members focus on what they can do to influence business, sharing proven strategies and tactics for marketing in any economy.

PADI Americas executives, including PADI President and Chief Operating Officer, Drew Richardson, have spent the last four months traveling throughout the United States, Canada and Mexico to present this free business forum of motivation that has helped dive center and more complex control agents get results from its 2009 business.

Diving professionals and key stakeholders throughout the diving industry have applauded the program, along with a commitment to PADI America and support of members.

Patti Stewart International Diving in Texas, in a message to Mr Richardson said: "PADI's dedication to our success is unheard of in today's world we live not only hit the road last month and give us advice and suggestions for us to start thinking [about] business, but then sent a follow Bob Coleman. No vendors or other business people seem to want to help us succeed as PADI. I can not say how much it meant to have the two that come to Texas. We hope that you feel proud and continue our success. I hope the rest of the community board PADI, too. "

Dan Emke, president of Oceanic and AERIS, also in a message to Mr Richardson said: "At a time when being bombarded with nothing but input negative, the two hours spent with his people was like a breath of fresh air. I would like to congratulate PADI to perform this task. … A program of this type not only requires a significant amount of investment, but a commitment of all concerned to carry it out in the manner it deserves … PADI people involved have reached and exceeded that challenge. Kudos to you and your staff.

"In the current economic climate, many businesses are reducing travel and related expenses, "says Richardson." However, the PADI organization feels is more important than ever to reach members and provide the tools, Customer service and support they need to succeed. "

To schedule training for your business survival diving, PADI contact your Regional Manager or Jeff Nadler PADI Americas today. For a complete list of PADI dive centers and resorts that have already attended survival training professionals visit the web at: http://www.padi.com.

* Based on data from the 2006 DEMA Diver participation in the study.

Combat Survival Training SERE